Content | Free Marketing

Content is a great way to get results for your business, and it's free!

Creating content is crucial to attracting your target audience and finding customers interested in buying your product or service.

Choosing what platform your targeted demographic uses is also key when it comes to knowing what content to create and where to post it.

It takes time and work, and you will fail, but you will learn what your target audience wants from your failures. This is also why I will tell you the importance of measuring your progress. Pick your strategy for your business, implement it, and then monitor the results, such as new followers, post impressions, likes, comments, and traffic. Then, change something in your strategy that would change the results, implement it, and track the progress. If it worked, keep it. If it didn't, then stop and try something else. "You cannot improve what you have not tried, and you cannot improve what you have not measured", so keep a spreadsheet of all results and regularly check to see what works and what doesn't. This is key going forward in your content creation.

Now, back to creating content. When done right, the results speak for themselves, practice and practice, and by doing so, your content will improve over time, and you will have refined your target demographic, such as age, occupation, location, gender and so on, and keep tracking your progress and adapt your strategy and change as you learn.

For the platform to create graphic content, I recommend Canva or Adobe. It is up to you which one you find easiest to use and has the necessary tools. For copywriting, practice writing short stories, and spend 10-15 minutes a day improving your writing skills. Great copy will lead to an engaged audience wanting more. So, I will leave you with this, and I will remind you to monitor your progress and to get practising, and without failure, you cannot improve. Do not be afraid to fail, for failure will eventually lead you in the right direction for success.